Big Bull Rice, a premium milled parboiled rice has introduced its Big Bull Gold Rice in a N200 pocket-friendly pack.
According to the company, it introduced this at a time when the rising cost of living is causing financial stress on family budgets and forcing many Nigerians to make tough choices even when it comes to the most basic of necessities.
Executive director, TGI Group, Deepanjan Roy, stated that the company has always prioritised quality and customer satisfaction.
“With the introduction of Big Bull Gold in the N200 pack, we are taking it a step further by offering premium quality parboiled rice in packaging that is both visually appealing and consumer friendly. It is our way of enhancing the overall rice consumption experience for our valued consumers,” he said.
Also, chief marketing officer, TGI Group, Probal Bhattacharya, stated that the introduction of Big Bull Gold in pocket-friendly packaging reflects how the company always strives to stay ahead of the curve and anticipate the changing needs of its valued consumers.
“We are delighted to introduce Big Bull Gold in a new pocket-friendly pack size. This reflects our commitment to offering the best to our customers. With premium quality at the forefront, our goal is not only to deliver top-quality rice but also an exceptional consumer experience,” he noted.
