Coca-Cola Energy drink is set to make its debut in the UK in April as the soft drinks giant tries to appeal to younger demographics and diversify away from its namesake soda.
The Energy drink being rolled out will have two variants – with and without sugar.
Jon Woods, general manager of Coca-Cola Great Britain and Ireland, says: “Our strategy is to offer people a wide range of drinks to meet different lifestyles and occasions and Coca-Cola Energy is the latest example of that.
“We’re launching Coca-Cola Energy with and without sugar and we’ll continue to expand and diversify our range of products to offer British consumers a wider choice of drinks.”
The new Coke energy drink will contain caffeine, guarana extracts and B vitamins and is targeted at 18 – 35 year olds. This will draw it into direct competition with market leaders Red Bull, Lucozade, and Monster energy drink which Coke holds a 16.75% stake in and remains its largest shareholder.
Speaking on the launch, Coke’s global chief marketing officer of sparkling business, Javier Meza, said that the new drink “is in line with our work to diversify our legacy brands”. He pointed to the recent launch of products such as Coca-Cola Plus Coffee and the relaunch of Diet Coke in four new flavours.
“We are always looking for ways to expand our products and bring people the drinks they want. And, energy is one of the fastest-growing categories in our industry,” he said.
“Coca-Cola Energy was developed by listening to what people told us they want from a Coca-Cola Energy drink. It has a great Coca-Cola taste that people know and love, along with caffeine from naturally-derived sources. Coca-Cola Energy gives people an option to have an energy drink that fits their specific lifestyles and preferences.”
Coca-Cola Energy will be available in 250ml cans and will contain almost four times as much caffeine as ordinary Coca-Cola – 80mg per 250ml as compared to 24mg for Coke.
Meza said that the Energy drink would be rolled out to more countries, mainly in Europe through 2019 and 2020, with further announcements to follow.
Branching out into new categories is part of Coca-Cola’s efforts to cement itself as a total beverage company, with CEO James Quincey having been outspoken about the need for the company to branch into more occasions beyond its core fizzy drinks.
The energy drink market is a growing sector with consumers often willing to pay more compared to soft drinks.
According to a report by the British Soft Drinks Association, carbonated drinks saw volume sales decline of 0.2% in 2016 to 5.2 billion litres, while value sales were down 0.4% year on year to £5.8bn. The energy drinks market, by comparison, saw volume sales rise 2% to 679 million litres, up 2% year on year and giving it 5% of the soft drinks market, up from 3.8% in 2011.
However, the launch of Coca-Cola energy drink has not been without controversy. Monster Energy drink, a leading player in the global energy drinks business and one Coca-Cola partnered with in 2015 when it acquired a 16.75% stake in the company becoming its largest shareholder, disputes Coke’s interpretation of the deal. It argued that the two had originally agreed that all energy drinks would be released under the Monster brand while all non-energy drinks would be released under the Coke brand. Coca-Cola, however, says it has a different interpretation of the deal. Both companies are currently in arbitration.
Source: Beverage Industry News.
It is the best time to make some plans for the future and it is time to be happy.
I have read this post and if I could I wish to suggest you some interesting things or
tips. Perhaps you can write next articles referring to this article.
I desire to read even more things about it!
Thanks in support of sharing such a nice idea, post
is good, thats why i have read it completely
Hello my loved one! I wish to say that this post is amazing,
great written and come with almost all significant infos.
I’d like to see more posts like this .
Nice post. I learn something totally new and challenging on websites I
stumbleupon on a daily basis. It will always be interesting to read
articles from other authors and use something from other web sites.
I would like to thank you for the efforts you’ve put in writing
this blog. I’m hoping to check out the same high-grade content by you in the future as well.
In truth, your creative writing abilities has encouraged me to get my very own website now 😉
Good day! I could have sworn I’ve visited this site before but after looking at some of
the articles I realized it’s new to me. Regardless, I’m definitely happy I came across it and I’ll be
bookmarking it and checking back regularly!
Simply wish to say your article is as amazing.
The clearness on your post is just nice and
i could think you are a professional on this subject.
Fine with your permission let me to grab your RSS feed to stay updated
with coming near near post. Thank you one million and please carry on the enjoyable work.
I believe what you wrote made a great deal of sense.
However, what about this? what if you added a little information? I am not saying your
content isn’t good, however suppose you added something to possibly grab people’s attention?
I mean Coca-Cola introduces first Energy drink under its brand name | GTej Media is a
little vanilla. You could peek at Yahoo’s front page
and watch how they create news headlines to grab people to open the links.
You might add a related video or a picture or two
to get readers interested about everything’ve got to say.
In my opinion, it might bring your posts a little livelier.
It’s the best time to make some plans for the future and it is
time to be happy. I’ve read this post and if I could I desire to
suggest you some interesting things or tips. Maybe you can write next articles referring to this
article. I desire to read more things about it!
I seriously love your site.. Very nice colors & theme. Did you develop this site yourself?
Please reply back as I’m trying to create my own personal
site and would like to find out where you got this
from or just what the theme is named. Appreciate it!
I was pretty pleased to uncover this website. I want to to thank you for your time just for this
fantastic read!! I definitely appreciated
every part of it and i also have you saved to fav
to look at new stuff in your blog.
First off I want to say superb blog! I had a quick question in which I’d like to ask if you don’t mind.
I was interested to find out how you center yourself and
clear your head before writing. I’ve had a tough time clearing my mind in getting my thoughts out.
I truly do enjoy writing but it just seems like the first
10 to 15 minutes are usually lost simply just trying to figure out
how to begin. Any ideas or hints? Kudos!
Hey there this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML.
I’m starting a blog soon but have no coding expertise so I
wanted to get advice from someone with experience. Any help
would be greatly appreciated!
Hello, Neat post. There’s a problem along with your website in web explorer, could check this?
IE nonetheless is the market chief and a big component to
other folks will leave out your excellent writing because
of this problem.
I every time emailed this webpage post page to all
my friends, for the reason that if like to read it
then my contacts will too.
I love your blog.. very nice colors & theme.
Did you make this website yourself or did you hire someone to do it for you?
Plz respond as I’m looking to construct my own blog and would like to find out where u got this from.
kudos
This paragraph is really a nice one it assists new the web
users, who are wishing for blogging.
I like this site so much, saved to favorites. “I don’t care what is written about me so long as it isn’t true.” by Dorothy Parker.
You are so awesome! I do not believe I’ve read anything like this before.
So great to find another person with original thoughts on this subject
matter. Really.. many thanks for starting this up. This website
is something that is required on the web, someone
with a bit of originality!
Hi mates, nice piece of writing and fastidious arguments commented
at this place, I am truly enjoying by these.
Thanks for sharing your thoughts on plenty of fish dating site.
Regards
My brother recommended I might like this website. He was once totally right.
This post actually made my day. You cann’t believe simply how so much time I
had spent for this information! Thanks!
Its like you read my mind! You seem to know so much
about this, like you wrote the book in it or something.
I think that you can do with some pics to drive the message home a bit, but other than that, this is wonderful blog.
A fantastic read. I’ll definitely be back.
Hello Dear, are you really visiting this web site regularly, if so afterward you will without doubt obtain good knowledge.
Very nice post. I certainly love this website. Stick with it!
Greetings! Very useful advice within this post! It’s the little changes that produce
the most significant changes. Thanks for sharing!
Its like you read my thoughts! You seem to grasp so much approximately this, like you
wrote the e book in it or something. I think that you could do with
a few p.c. to pressure the message house a little bit, but other than that,
this is excellent blog. A great read. I will certainly be back.
I am now not sure the place you’re getting your information, but good topic.
I needs to spend a while studying more or
figuring out more. Thanks for magnificent info I used to be on the lookout for this info for my mission.
Touche. Outstanding arguments. Keep up the great work.
There’s definately a lot to learn about this issue. I like all the points you made.
First off I want to say great blog! I had a quick question in which I’d like to ask if you don’t mind.
I was interested to find out how you center yourself and clear
your head before writing. I have had difficulty clearing my mind in getting
my ideas out. I truly do take pleasure in writing however it just seems like the first 10 to 15 minutes
are generally wasted simply just trying to figure out how to begin. Any
ideas or tips? Many thanks! plenty of fish natalielise
Mass parsite http://bit.ly/2W9CVkn
Hi, i feel that i noticed you visited my weblog thus i got here to go back the prefer?.I am attempting to to find issues
to enhance my web site!I guess its ok to make use of some of your concepts!!
WOW just what I was searching for. Came here by searching for plenty of fish
dating site
Hi there! This blog post could not be written any better!
Reading through this post reminds me of my previous roommate!
He continually kept talking about this. I’ll send this information to
him. Pretty sure he will have a great read. Thank you for
sharing!
What’s up, this weekend is fastidious for me, since this point in time
i am reading this enormous educational piece of writing here at my residence.
natalielise plenty of fish
Thanks for sharing your thoughts on pof. Regards
Fine way of explaining, and nice article to take facts concerning my presentation subject matter, which i am going to deliver in university.
natalielise plenty of fish
Thankfulness to my father who stated to me regarding
this website, this web site is genuinely amazing.
Just want to say your article is as surprising.
The clearness in your post is just great and i could assume you’re an expert on this subject.
Fine with your permission allow me to grab your feed to keep up to
date with forthcoming post. Thanks a million and please carry on the enjoyable work.
After going over a number of the blog posts on your site, I really appreciate your way of blogging.
I book-marked it to my bookmark site list and will be checking
back in the near future. Please visit my web site too
and tell me how you feel. natalielise pof
Thank you for sharing with us, I believe this website really stands out : D.
My developer is trying to persuade me to move to .net from
PHP. I have always disliked the idea because of the expenses.
But he’s tryiong none the less. I’ve been using WordPress on a variety of websites for about a year and am nervous about switching to another
platform. I have heard very good things about blogengine.net.
Is there a way I can import all my wordpress posts into it?
Any help would be greatly appreciated!
I am in fact delighted to glance at this weblog posts which consists of plenty of useful information, thanks for providing
such statistics.
Hello, I enjoy reading through your post. I like to write a little comment to support you.