The partnership has resulted in a limited-edition bottle of the brand’s signature XO cognac. French drinks brand Hennessy has, for the first time, partnered with a fashion designer. The LVMH company has joined forces with Kim Jones, known for his work at Dior, Fendi and Louis Vuitton, to create a bespoke bottle. Recognized for his avant-garde approach, the British designer has a reputation as one of the most exciting and influential people in fashion today.
True to artistic style, a huge mural has been unveiled to launch the collaboration. Created in partnership with Energy, the artwork was brought to life at night using projection mapping, which overlaid the mural with subtle motion effects.
French conglomerate LVMH’s media planning and buying agency Publicis Media Luxe UK developed a multichannel paid media campaign to build hype and credibility around the unexpected partnership.
