Lucozade is set to expand its portfolio with ‘Blucozade’, a set of three new drinks. The three new beverages; Lucozade Sport Blue Force, Lucozade Energy Blue Burst, and Lucozade Alert Blue Rush, collectively mark the first occasion where all three Lucozade sub-brands will debut simultaneously.
Elise Seibold, Marketing Director at Suntory Beverage & Food GB&I, highlighted the magnitude of this launch, stating, “Blucozade is the biggest Lucozade launch ever, and the feedback we’ve had when bringing this to consumers and retailers alike has been overwhelmingly positive.”
She emphasized that this move represents a significant shift in Lucozade’s marketing strategy, uniting the Sport, Energy, and Alert brands to offer a diverse range of drinks in terms of function, flavor, and format.
Blucozade is strategically positioned to cater to consumers’ desire for excitement and novelty in their soft drink choices. With the introduction of three uniquely flavored drinks alongside its existing portfolio, Lucozade aims to capitalize on the trend of shoppers seeking appealing flavors.
According to Lucozade, each Blucozade variant boasts a distinct flavor profile, providing consumers with an opportunity to explore and discover their preferences.
