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Google Cloud recently announced an enhanced strategic partnership with Snap Inc. which is aimed at enriching generative AI experiences within My AI, Snapchat’s AI-driven chatbot.
Snapchat will utilize the advanced multimodal capabilities of Gemini on Vertex AI, particularly its proficiency in processing and interpreting various forms of information, including text, audio, images, video, and code. This integration will enable Snapchat to provide more interactive and innovative features for its community through My AI. For instance, users can request My AI to translate a photo of a street sign while traveling or to analyze a video of different snack options to determine which is the healthiest.
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