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Recently, TikTok unveiled the availability of an AI-driven tool for crafting marketing videos to all marketers on its platform, signaling its foray into the burgeoning trend of advertisers harnessing this technology.
Concurrently, Getty Images announced that its vast repository of images and videos will be integrated into TikTok’s AI-powered video generation tool, Symphony Creative Studio.
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Firms will have the opportunity to incorporate Getty’s licensed content to produce AI-generated advertisements, which may include marketing messages featuring characters that resemble actual individuals, as stated by the companies involved.
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