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TikTok, the world’s leading destination for short-form mobile social media video, has come on board as the Loeries 2021 Media Innovation category partner.
“The Media Innovation category focuses on the ideas that truly push our creativity forward,” says Loeries CEO, Preetesh Sewraj. “It’s about innovation on any media platform and it is designed to recognise the brands and agencies who exhibit truly brave thinking in their use of media.”
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The Media Innovation category partnership is just the first step. The TikTok and Loeries relationship is set to flourish in 2022, with bi-monthly TikTok awards and a TikTok sub-category that aims to develop, grow and reward brand and agencies, from across the region, with the most innovative TikTok content.
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